Strait Timber is a portable sawmill company established in 2022, nestled in the stunning landscapes of the Sunshine Coast of British Columbia.
Strait Timbers expertise lies in tree removal and custom milling, where they skillfully transform locally sourced trees into high-quality, usable lumber that meets a variety of needs. Whether it's for a personal project or a professional undertaking, Strait Timber prides themselves on delivering exceptional craftsmanship and sustainability.
In addition to serving individual clients, Strait Timber actively collaborates with local municipalities, contributing to the community by designing and constructing park boards, bridges, walkways, and other wooden structures that enhance the beauty and functionality of parks and forests across the region. Their commitment to sustainable practices ensures that they protect the natural resources for future generations.
For their branding identity, I drew inspiration from traditional woodworking materials and the rich Pacific Northwest heritage that defines the brand’s ethos. Strait Timber is an ongoing client, and I continue to maintain a close working relationship with them to support their evolving design needs.
Instagram: [@straittimber]
CREATING STRAIT TIMBERS BRANDING
Lets start with a sketch
Starting with rough sketches, I explored different visual ideas for Straight Timber, which helped me pinpoint a style aligned with the brand's identity. This process clarified the direction for key elements like color palette, typography, and patterns, setting a strong foundation for a cohesive brand strategy.
By refining the brand's visual language early on, I’m now positioned to create a unified look and feel that resonates with Straight Timber’s audience and strengthens its presence across all brand touchpoints.
Logo & Branding
The Logo System is a vital component of the brand’s identity, comprising the primary logo, variations, and guidelines for usage.
The following system I created for Strait Timber ensures visual consistency across all applications, reinforcing brand recognition and integrity. By providing clear specifications for size, placement, and color, the logo & branding allows for flexibility while maintaining a cohesive look.
This consistency will not only distinguishes the Strait Timber in a crowded marketplace but also fosters trust and familiarity with their clients, making the logo an essential asset in building a lasting brand presence.
Color Palette + Shades & Values
PANTONE 1584 C
RGB 255 / 106 / 19
HEX FF6A13
CMYK 0 / 73 / 100 / 0
PANTONE 419 C
RGB 33 / 35 / 34
HEX 212322
CMYK 72 / 64 / 65 / 72
PANTONE Cool Gray 1 C
RGB 217 / 217 / 214
HEX D9D9D6
CMYK 14 / 10 / 13 / 0
Photography & Social Media
Using consistent imagery on social media is key to reinforcing your brand identity. I’ve supplied Strait Timber with example photography & reusable graphics that will help maintain a unified visual style across posts whether through color schemes, filters, or photos, you create a cohesive experience that helps followers instantly recognize your brand.
This consistency not only strengthens brand recall but also establishes a sense of professionalism and trust. In a platform where visuals are consumed rapidly, a distinct and recognizable aesthetic helps your brand stand out, keeping it top of mind for your audience and building stronger connections over time.
Merch & Uniform
Incorporating company merchandise in your brand colors fosters a sense of organization and professionalism that resonates with customers. While working with Strait Timber to establish cost effective yet efficient apparel for the crew to wear we landed on using the primary brand colour as the fabric to as not only is it synonymies with safety it also makes a statement outside of the job site.
When clients see employees adorned in cohesive, branded apparel or accessories, it not only enhances the visual identity of the business but also instills confidence in its reliability and expertise. This uniformity creates an immediate association between the brand and a commitment to quality, signaling to customers that they are engaging with a professional and organized company.
By proudly showcasing your brand colors, you reinforce your identity and create a memorable impression that can strengthen customer loyalty and trust.
